Hinano, the beer of Tahiti must have the greatest logo design in the world. I love it on signs, tshirts, and even right here on this can I’m drinking. Google supposedly has the most popular logo in the world but does it inspire tropical fantasies in your head? No. From the Hinano logo, you are inundated with South Pacific images. The polynesian girl with the Ei of flowers on her head, the wind-swept palms on the motu in the background, and the calm waters of a lagoon; all this on your can or bottle. They have an entire clothing line with their own models and they sponsor sports teams, surfing competitions, and outrigger canoe races. They seem to have a hand in 80% of advertising that goes on in these islands. I thought the brand is unheard of where I’m from but according to their clothing line website, it’s sold at a bunch of stores on the North Carolina coast! I’ll still load up on t-shirts while I’m here though.
By the way, the ring of flowers on her head is, I believe, called an Ei here in Tahiti and it looks like it is made of Tiare flowers, the national flower of French Polynesia (a form of Gardenia). For anyone coming to Tahiti, when you get off the plane someone will most likely offer you one of these flowers. It you are taken, that is to say, if you are in love, you put the flower behind your left ear. If you are single, your right ear. It’s hilarious how many women I see running around here with their husbands in tow and a Tiare behind their right ear. The locals probably ignore it by now but I figured I’d point it out anyways.